Where Real Estate Gets Its Dirt

The real story behind NAR’s decision to shutter HouseLogic.com

Well I wasn’t the only one to call for the National Association of REALTORS (NAR) to face facts and shutdown HouseLogic.com. At NAR last week Dale Stinton made what I think was a very bold decision and declared “Our consumer website is Realtor.com”. While I was a bit colorful in my remarks about the site, Rob Hahn went long, but Danny Frank of the Houston Association of REALTORS (HAR) deserves a lot of credit for bringing the issue to center stage.

Word on the street other factors were involved with this decsion too. One of the strongest was Michele Serro. Michelle was the founder of Doorsteps, recently acquired by MOVE, Inc. Before breaking out on her own Michele spent over 6 years at IDEO, a design company with clients like Apple. I’m told Michele and her team were tasked to come up with a plan to bring HouseLogic in to the fold. And it looks like NAR liked what she and her team came up with. Great to see MOVE firing on all cylinders.

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