Coming Soon Snake Oil

‘Coming soon’ listing strategies are so last year
Teresa Boardman Inman News Contributor

“Now that the market is shifting a bit, the prelisting system is still out there. But the rest of us no longer see it as a threat — more like an agent or client recruiting tool, or just a sleazy marketing tactic.

Real estate is local and the national websites just cannot keep up with the local trends in each market. In some markets, “coming soon” is a big deal.

But I think it is safe to predict that eventually something else will become the next big thing in real estate marketing.”

Good read from Teresa. Matches up with what I’ve been saying. Coming Soon is just a fad to be replaced by something else.