Where Real Estate Gets Its Dirt

dotloop to target more Realogy franchises

dotloop Enhances Relationship With Realogy to Enable Increased Technology Offerings for Franchise Affiliates

“dotloop today announced that it has strengthened its relationship with Realogy, the world’s largest franchisor of real estate brokerages, which will result in an expanded online transaction platform opportunity for Realogy brand franchisees. dotloop’s online transaction platform enables everyone involved in a transaction to come together to close deals faster through a single, seamless online experience. By integrating dotloop capabilities, Realogy will be able to enhance its existing technology offerings for its franchise affiliates.”

I haven’t heard much about dotloop in the past few months. Seems like other players, such as Instanet Solutions and SkySlope, are really making this space competitive. I got a chance to play around with a test account for dotloop and was really impressed with its design. Very thoughtful UI/UX.

The wordplay on this release is interesting. I’m not sure what “strengthened its relationship” means (did dotloop pony up some money for Realogy’s Preferred Alliance program?) That being said this is a nice vote of confidence from Realogy. My bet is that dotloop is seeing success in their model of partnering with franchisors (i.e. KW) and now looking for other partnerships.

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