Great article about how they created Flipboard for the web. It is a bit technical. I love to use Flipboard on my iPad. This quote caught my attention.
“Early on, after testing numerous prototypes, we decided our web experience should scroll. Our mobile apps are known for their book-like pagination metaphor, something that feels intuitive on a touch screen, but for a variety of reasons, scrolling feels most natural on the web.”
That’s exactly the same conclusion we came up with Cloud Streams. On the web people love scrolling through streams of data (think Facebook, Twitter and Pinterest). And when you think about it most MLS portals display some excel looking spreadsheet you need to click to move on to the next 25 properties.
Also this is why none of those viewer plugins popular with publishers to turn their paper Magazines in to a “digital” version never really took off. The interface was lousy and seemed like a hack job.
People want to scroll.
