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Nationstar (parent company of Xome and Real Estate Digital) is rebranding itself to….

by Greg Robertson on February 16th, 2016

pets_puppet.giThe company who gave us the name, “XOME“, has outdone themselves.

I’m not sure how I missed this. Ben Lane at HousingWire has been doing a bit of sleuthing again and found out that Nationstar mortgage is rebranding itself to, wait for it…”Mr. Cooper“.

The first time I heard the name it reminded me of the website “Dr Koop“, drkoop.com. Remember that?

What’s next, a sock puppet?

From → News, XOME

4 Comments
  1. Jay Thompson permalink

    Mr. Cooper? I thought this was a joke, until I clicked through to the HW piece.

    Mr. Cooper? W.T.F?

  2. Robert Drummer permalink

    If they’re going to go with a 90’s sitcom theme: “Hangin’ with Mr. Cooper”, they should have at least considered “Full House”. Actually, “Clueless” seems appropriate.

    Lesson: Don’t have branding meetings at the dispensary.

  3. Jonathan Bednarsh permalink

    You might want to check your calendar more closely Greg, you’re six weeks early for April 1.

  4. Sam DeBord permalink

    Wow! This reminds me of when I was with PricewaterhouseCoopers consulting and they wanted to rebrand as “Monday”.

Comments are closed.