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Listingbook and RLS2000 now part of new firm, Elm Street Technology

by Greg Robertson on October 19th, 2016

Elm Street Technology Poised for Growth, Launches Elevate for Real Estate

“Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers — Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevatetm, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering “everything real estate agents and brokers need for new leads and client-for-life retention, all in one place.”

Lots to chew on here. I’ve always thought Listingbook had a lot of promise but was hampered by a flawed (and ever changing) business model and poor design. That being said, they have a large MLS footprint and I know some agents have sworn by it. I’ve never heard of “RL2000“. Reading the press release I’m not sure if both brands/products are going away and now becoming “Elevate”, or what. If that’s the case then it sounds like MLS permissioning nightmare.

“According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. “We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions,” he says.

I wonder who’s next?

This “roll up” strategy is interesting, others have tried with mixed success. I think it all comes down to the fit of the products and people. Ideally playing to each others strengths while complementing any shortfalls.

I also respect Prem for getting in to the mix again. Pulling something like this off isn’t easy and will be full of challenges. Having people in this industry that aren’t afraid of hard work and have a strong entrepreneurial spirit is what makes this industry so great. Best of luck to Prem, Randall and Todd.

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