Where Real Estate Gets Its Dirt

Not so fast Redfin…

Early last year my company, W+R Studios, did an internal test to see how fast Cloud Streams listing alerts were compared to major portals. It confirmed that Cloud Streams’ listing alerts were the fastest in the industry, the second closet was Redfin. Some of our tests from last year showed we beat Redfin by about 52 minutes. Even Inman News picked up on the story.

Flash forward to today, when Redfin released the findings about independent study done by SSRS (I wonder where they got that idea?). In a blog post titled, “Redfin Notifies Customers About New Listings Hours Faster Than Other Top Real Estate Websites“.

“Redfin was faster to notify subscribers in almost all cases, with 94% of notifications delivered faster than Zillow, and 99% of notifications delivered faster than Trulia and Realtor.com.

“Evidence from recent data for 20 major metropolitan areas nationwide shows that Redfin is significantly and uniformly faster to notify its subscribers about newly listed properties than other leading websites such as Zillow.com, Trulia.com, and Realtor.com. said Dr. Aniruddha Banerjee, Senior Vice President of Advanced Analytics at SSRS.”

Thanks Doc. This basically confirmed what I already knew over a year ago, performance of listing alerts on major portals suck.

So that got me curious. Did Glenn’s whiz kids do something to their listings alerts that made them faster than Cloud Streams? A few mins later I had my answer.


Winner. Winner. Chicken dinner. Cloud Streams is still faster than Redfin listing alerts. And if Dr. Anirudda Banerjee says Redfin is faster than Zillow, Trulia and Realtor.com than that means Cloud Streams listing alerts are the fastest in the industry (see what I did there?) Boom.

One last thing. How did I know to check my email inbox about a listing alert? Because Cloud Streams sent me a text message. Does your MLS do that? Short answer, nope.

So instead of a listing alert sitting in my inbox for hours, I was notified immediately. Boom Boom.

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