Upstream is buying Facebook ads?

This popped up in my Facebook feed.

Things must be getting pretty hairy if they are buying Facebook ads. Then there’s this…

“As I look back on this journey, I search for what we could have done better. Ironically, our biggest shortcoming is free: communication. We’ve been transparent, hold monthly meetings with our pilot brokers and MLS partners, work with our advisory groups, push blog posts and hold Town Halls. It hasn’t been a shortage of raw data. It’s been a shortage of information that makes it relevant to you. It’s the “whys” and “how does this impact me” that matter.

We promise we will be better. It will be a core competency.

One thing these guys are good at is making promises.