REALTOR® Brand Evolution: Updated April 11, 2018
“Since we announced the brand evolution and logo redesign, we have received a diversity of opinions that ranged from strong support to outright disapproval. Please know how much we appreciate member input and how seriously we take your feedback.
While the issues that drove this process to evaluate and ultimately evolve the REALTOR® logo still exist, we are pausing its implementation. This extra time will allow us to further examine the enhancement of the REALTOR® brand proposition, including the logo, which means so much to you and your business.
We are a member-centric organization and this decision to postpone the brand transformation demonstrates that your national association is listening.”
Personally I think NAR made the wrong call here. And I’m not talking about the logo itself. A lot of design is subjective. Some designs grow on you over time. There are always going to be haters, ignore them. Do what you do.