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10 years

by Greg Robertson on May 30th, 2018

W+R Studios’ first office (rented cubicles) in Boca Raton, FL

It was 10 years ago today that Dan Woolley and I left our gigs at eNeighborhoods and started what would become W+R Studios. We had already been business partners for over 15 years at that point.

Looking back, launching a real estate software company in 2008 was insane. The country was reeling. Our new president, Barack Obama, walked in to the worst financial crisis in our country’s history, all caused by bad loans for, you guessed it, real estate.

But we were optimistic about us, the country and our ideas.

We didn’t officially open a bank account until later that year, with a modest starting balance of $2,500.

10 years later, our team has grown to over 40 of the most creative and talented people working in real estate. I love working with them everyday. Our products are used everyday by hundreds of thousands of real estate professionals all over North America, we have won awards and we just published our 10 Millionth Cloud CMA.

And in the next couple months we have some exciting new things to announce that I’m sure will bring W+R Studios even further success.

When I look at the past 26 years Dan and I have been business partners I couldn’t think of anyone else I would want to share this success with. As impatient as I am Dan reminds me everyday that the journey is the reward.

That’s so true, and like the old Turkish proverb says,

“No road is long with good company.”

From → Love, W+R Studios

  1. sara bonert permalink

    Congratulations on the business Dan and you have built! I wish you much-continued success.

  2. Freddy Sarabia permalink

    Congratulations and thank you for the contribution of some great industry products!

  3. Kevin Greene permalink

    Congratulations Greg, Dan and all the W&R employees.

  4. Bill Miller permalink

    Greg, Dan and all of the W & R staff … MetroList, myself and many of MetroList’s management team have been along for most of the ride through the many metamorphoses … we appreciate all of you and want to continue to be part of your success which is a great part of our success … Bill

  5. Jeff Follis permalink

    Congrats and awesome job in offering some of the best software in the industry!!! To another 10 years!! Cheers

  6. Jeff Lasky permalink

    Congratulations, Gentlemen! Hard earned success. The sweetest tasting accomplishments are the ones you work hardest for. Way to go . . .

  7. Congrats to you & Dan for an amazing 10 years. So glad IRES has been part of that journey!

  8. Congratulations! It’s is a true pleasure to know you both. The excellence you have brought to the industry with your products and leadership, is commendable. Cheers!

  9. Maggie Etheridge-Ureno permalink

    Congratulations to good friends. I’m loving being your customer as much as I loved being your partner.

  10. Thanks for your technology contributions to the industry, which wouldn’t be the same without you. MB

  11. Dan permalink

    Congratulations indeed!

  12. Bob Gent permalink

    W+R Studios rocks! Congrats to you and the whole team.

  13. Mike Sparr permalink


  14. Lauren Hill permalink

    Congratulations!!! Cheers to an amazing 10 years (and more to come)!

  15. Adrese Roundtree permalink

    Congratulations Dan & Greg! Cheers to another 10+ successful years!

  16. Mary Frances Adams permalink

    Congratulations Greg and Dan… and all the staff at W&R.

  17. Bryan Ehrenfreund permalink

    Wow…congrats! Where have the 10 years gone? I remember that cube in the architect’s office. It was pretty quiet times for them too. Of course, you still have your first deposit slip. Wishing you both continued success!

  18. You are legends, such a great team. Can’t wait to see what you do next.

  19. Congrats boys! Quite an achievement. Seems like yesterday.

  20. Dan Woolley permalink

    You’re not impatient – you’re striving for excellence and hustling! And I’m happy to be sharing the adventure with you. I can’t believe we’re “the old guys” now.

  21. Congratulations, fellas. I admire your entrepreneurial spirit, creative output and comfortable t-shirts.

  22. Paul Hethmon permalink

    Congratulations to both of you! 10 years is a milestone.

  23. Damien Huze permalink

    I remember first meeting you guys at that office. You’ve built something great and I’m proud to be part of the W+R story.

  24. Prabakar permalink

    Congrats guys! Great story and wish you continued success!

  25. Jonathan Bednarsh permalink

    Congrats guys…true innovators & entrepreneurs!

  26. Katie Smithson permalink

    Working for you and Dan has been one of the best experiences of my life. I’m so happy that I can be along for the ride on this journey. I can’t wait to see what the future holds! Cheers!

  27. Roland Estrada permalink

    Congrats and thank you for taking that leap of faith. The agent community is better off thanks to your efforts. It’s amazing how much can happen in just ten years.

  28. Frances permalink

    This is so great! Congratulations you guys! I can’t imagine working for anyone else and look forward to the future at W+R Studios!

  29. phxreguy permalink

    Congrats! 10 years in the RE software business in no simple feat. Nice to see smarts and hard work pay off.

  30. Congrats to you both – 10 years, wow!! Keep up the great work!

  31. Congratulations to the dynamic duo. You’ve built a great culture, great products, and our industry owes you a debt of gratitude.

  32. Marc Davison permalink

    I love your story and so admire the great things you both have accomplished. In all sincerity, knowing you two are in real estate makes being here that much better and more fun for me. With so much admiration, congrats on your success and thank you for your contributions to this industry.

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