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KW acquires SmarterAgent

by Greg Robertson on September 5th, 2018

Keller Williams is building a new consumer-facing app to challenge Zillow and Redfin

“You’ve heard Gary [Keller] talk about the agent-enable tech versus the tech-enabled agent, and so the idea of a Zillow or Redfin coming in and buying SmarterAgent then having access to all 400,000 agents’ mobile apps out there being used by millions of people was something that was concerning to us,” Team said.

Team said the acquisition is a signal to Keller Williams agents that the company is serious about its investment in technology and revealed that the company has quietly acquired a number of other tech platforms in the past four months.”

Nice scoop for Inman News. It’s starting to feel like 1999 again. But the quotes from Mr. Team seem a bit all over the place, the quote above is a good example. Maybe they weren’t ready to announce yet? No mention of SmarterAgent’s patents. I know they did a deal with CoreLogic but I’m not sure if any of their patents were covered by CIVIXX.

I am happy for Brad and Eric they have been at this quite awhile and created a great business. Congrats!

From → Consolidation

One Comment
  1. Thanks for the warm wishes. Brad

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