“Ebby Halliday Real Estate Inc, one of the largest brokerage firms in the country, is reporting strong initial results after a brokerage-wide launch of Buyside this summer. Buyside, a data-driven marketing solution, aggregates buyer data from the brokerage’s own website and other major real estate portals, helping agents show prospective sellers the real-time demand for their home. After just over 60 days on the platform, Ebby Halliday is reporting positive results with Buyside, including hundreds of seller-leads generated and listings signed.”
I’ve always thought Buyside’s value proposition was simple yet extremely powerful.
