Where Real Estate Gets Its Dirt

HomeSpotter acquires Spacio

Acquisition adds open house lead generation to the HomeSpotter software-suite of real estate products

“Marketing activities for open house lead generation have 3 parts — before, during, and after. We spent the past 4 years building, iterating, and perfecting the during and after pieces and we do those very well, better than anyone else.” said Spacio co-founder and CEO Melissa Kwan. “However, we always knew that in order to complete our product offering, we needed to give agents a way to market their listings before their open houses; this wasn’t something we had the expertise to build on our own. With HomeSpotter’s digital advertising product, Boost, we can finally deliver the complete solution to agents that allows them to do all three: advertise their open houses before, capture leads during, and automatically follow up after, all within a single platform.”

I’m a bit late to the table on this one but wanted to share a few thoughts. Anyone who reads this blog knows I have a ton of respect for both companies. It’s great to see these two together. What I like about HomeSpotter is that Aaron has a strong opinion about how his software should serve his clients; “Real relationships = better business”. Melissa and her teams focus on design have made Spacio a stand out in real estate tech. Looking forward to seeing what this combination delivers.

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