Back In Black: Gary Keller declares victory in tech platform race
Keller compared the launch of Keller Williams’ consumer app to Amazon, Facebook and Netflix getting customers. Once they’ve hooked those customers, those customers don’t leave. They may add something new, but they don’t abandon their old platforms.
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“As a consumer uses a particular site or app it starts morphing into their personal experience and all their stuff gets in there, just like mobile banking,” Keller said.
Does anyone in this industry even understand the concept of “under promise, over deliver” any longer? How do manage your agents expectations when you are making statements like…
You will become “the Netflix of Real Estate”
“it’s like Facebook and Slack had a baby and sent it to real estate school.”
“This is not, are they going to catch up to me, this is, they cannot catch up to me.”
“just like mobile banking,”
” so you can answer any question on demand,”
“You get to watch the entire journey from your remote control,”
“reinventing how people experience real estate “
Give me a fucking break.
