I’m attending the Content Marketing World Conference in Cleveland. I’m told it’s the biggest conference on content marketing in the country. It’s my first year here and its been great. Highly recommend it to any inbound marketers out there.
One of the speakers, and the founder of CMI, Joe Pulizzi, gave a great presentation about the future of marketing. One of his slides struck me. It said simply…
“Prepare for the death of social”
The premise is that social media is reaching a tipping point. Fake news, lack of privacy, hackers and the fact that sooooo many people/companies are pushing ads on social media that it’s becoming somewhat of a cesspool. A platform people will not trust any longer.
I know many agents who leverage social media in their business. Also, many vendors rely on selling ads as a business model. And a lot of those ads (most) are on social media platforms (Facebook).
Joe doesn’t know if this will be one year from now, 3 years, or 5 years. But it’s still good advice.