“RE-Target™ enables Real Estate member organizations to use their own data to drive increased engagement of member benefits, affiliate services and training and education programs. Targeted member communications are delivered through multiple channels including the organization’s own member web portal, social media, in-app mobile and advertising display networks.
This makes total sense. Many companies use retargeting to promote their products and services to existing customers. Any tool to help associations and MLS to communicate with their membership is sorely needed.
