Where Real Estate Gets Its Dirt

Realtor.com offers iBuying marketplace

Realtor.com® Now Gives You Options to Sell Your Home, Your Way

“Realtor.com® is the only national home search site to compare different selling options and enable consumers to determine the right fit with just a few clicks. Users simply provide basic information about their home and Seller’s Marketplace will present them with available options in their area. Homeowners will see side-by-side estimates for sale price, timeline and more with no upfront cost or commitment.”

Well, they certainly took their time but I think realtor.com implementation of side by side comparisons is a good one for consumers. Reminds me of the first implementation of Zillow’s “Instant Offers” before they took everything in-house.

This also represents a big shift from what I’ve seen/heard from larger iBuyers. Typically they have not wanted to participate in side by side comparisons. Companies that have offered services of aggregating iBuyer offers have been met with cease and desist letters. But with the current economic environment, things are changing quickly.

The other angle to this is what can be perceived as a “partnership” between realtor.com and Opendoor against Zillow.

“The enemy of my enemy is my friend”

  1. Gregg, how does embracing iBuyers and Opendoor support the demographic for which REALTOR.COM is named? Specifically, REALTORS®? Isn’t offering an additional offramp to FSBO draining away leads?

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