Where Real Estate Gets Its Dirt

So, I’m officially an author…

Well, to be clear, a “self-published” author. But hey, you gotta start somewhere. I got my first run of books from the printer and have set up a website where you can buy them. Check it out.


You can also purchase the book on Amazon. But they take a hefty cut so ordering through my website ensures the money goes directly to the children. In this case, my children, not Jeff Bezos.

I would appreciate any way you could promote the site. Bulk discounts are available. So they make a great gift for your board of directors, or your favorite REALTOR. ????

Why did I write a book? I’ve had a few ideas of books I’ve wanted to write, and still want to write, but in the end, someone once said, “write what you know” so I took that advice.

And one thing I’ve learned, nobody writes a book alone. And I have a lot of people to thank. First off Charles Warnock. I had started to write this over 2 years ago, without much success, but things started to move once Charles came on board to help me stay on track, give me honest feedback, new ideas, and make anything I wrote even better. Thank you, Charles. I also have to thank Dan Woolley my co-founder and partner in crime for close to 30 years. I wouldn’t have one ounce of success if it wasn’t for Dan. Sharran Srivatsaa was gracious enough to write the forward to my book. I met Sharran through Rob Hahn and if you don’t know him you should, he has been a big influence on me and was very encouraging during this process. Stefan Swanepoel is a big inspiration and gave me a lot of great advice and honest feedback. Victor Lund saw an early draft and was very kind and gave me a blurb for the back of the book. David Charron was great through this whole process. He read a copy of the book early on and cheered me on. I think David was expecting a lot of f-bombs in the book, while my wife Jenn was telling me to take them all out! Also, I want to thank Brian Boero from 1000watt who was very generous with his time. Whenever I read anything that Brian writes, I almost always say, “God, I wish I wrote that”, or “I wish I could write that good.” Brian had some key feedback that helped us a lot. Go sign up for 1000watt’s blog now.

I have a lot of great stories, ideas, and inspiration from Brad Nix, Katie Lance, Chris Smith, Brad Inman and Tom Ferry in the book. I stole from the best.

I dedicated the book to Maggie, Eddie and Dan. Maggie and Eddie, along with Dan were my first co-founders at IRIS, LLC. We had no idea how to build and run a software company but Lightning -Easy MLS Access and Lightning CMA Plus laid the groundwork for everything in my career.

Last but not least I want to thank my family. Jennifer, my wife, put up with the clicking sounds of my keyboard on a lot of early Sunday mornings.

And thanks to all of you in this industry who have given me your friendship, support, and allowed me to do what I love.

W+R Studios’ Co-founder, Greg Robertson Releases Debut Title, The Art of the CMA.
New book helps real estate agents and brokers let go of fear and compete in a new world of proptech.

September 10, 2020 (HUNTINGTON BEACH, CA) – Software entrepreneur, blogger and podcaster, Greg Robertson has released his first book, The Art of the CMA. A 28 year veteran of the real estate technology industry, Greg is sharing his experience of helping create real estate’s most popular Comparative Market Analysis (CMA) tools including the recent Cloud CMA Live. Throughout his career, Greg has had thousands of conversations with agents and brokers nationwide on how they can leverage real estate’s most versatile tool, the CMA. The CMA is powerful in that it highlights their unique knowledge to compete both offline and online in a new world dominated by ever-changing business models and huge real estate portals.

“Artificial intelligence is just that, artificial, it’s not real” stated author Greg Robertson. “All real estate is local, and when it comes to something as crucial as pricing a home, nothing beats the eyes, ears, and nose attached to the brain of a good agent. There is far too much time and energy spent in the industry hating on real estate portals, iBuyers and new business models who are “trying to destroy us.” It is only when agents let go of fear that they can clearly see what a huge opportunity this new era in real estate brings.”

The new book includes a forward by industry thought leader Sharran Srivatsaa and bonus content of the results of the W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations. 

For more information and to purchase the book, please visit, http://TheArtoftheCMA.com. Bulk discounts for teams and brokers are available.

About The Authors
The Art of the CMA was written by Greg Robertson with Charles Warnock.  Greg has been in the real estate technology industry for over 28 years. He is the co-founder of W+R Studios, a privately held software company.   Greg is on the “Power 200” (https://www.realestatealmanac.com/executives/), a list of the most influential people in real estate.  He has served as a director on the Council of MLS (CMLS) (https://councilofmls.org/), an organization dedicated to improving the Multiple Listing Service industry.  He publishes the popular real estate technology blog, Vendor Alley (https://vendoralley.wpengine.com/).  He also hosts two podcasts, Listing Bits and Industry Relations.  Greg lives in Huntington Beach, California with his wife Jennifer, their three kids, and dog Molly.

About W+R Studios
Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. Their flagship product, Cloud CMA, part of the popular Cloud Agent Suite, is licensed to over 500,000 real estate professionals all over North America.
By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios’ software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 28 years of experience each developing and marketing real estate software solutions.

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