Where Real Estate Gets Its Dirt

Keller Williams finally catches up with Better Homes & Gardens 4 years later.

Keller Williams adds ‘equity’ to core belief system amid racial unrest

The mostly symbolic move to adjust the language of the company’s official guiding principles was also followed by the tangible decision by local agent leaders to add a diversity, equity and inclusion (DEI) committee to the list of local Agent Leadership Council (ALC) standing committees.


“To support our company’s commitment to equity with action, local ALC DEI committees will work to maintain a welcoming and inclusive environment for all protected classes including sex, race, color, creed, age, national origin, ancestry, disability, veteran status, genetic information, and sexual orientation,” a memo from Keller Williams’ leadership team to all agents, brokers and staffers states.

Yours truly from 4 years ago, speaking about Sherry Chris.

“I” is for Inclusion

“Another thing Sherry mentioned in her remarks, and the reason for this post, was that she was going to make a change to their “PAIGE” Core Values. The “I” in PAIGE previously stood for “Innovation”. Sherry announced that was going to change, going forward the “I” would stand for “Inclusion”. She wanted BH&G Real Estate to be the company of inclusion. She mentioned the LGBTQ community and the fact that a large part of the home buying market was hispanic. Inclusion was the future.”

This was way back in August of 2016. This wasn’t done in the environment we have today. And I know Sherry caught a lot of crap from some of her own brokers too, who thought it was unnecessary. She didn’t care, it was the right thing to do then, as it is now.

That’s leadership. That’s Sherry Chris.

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