Where Real Estate Gets Its Dirt

About that Zillow SNL skit

I’m sure if you are like me you got this video forwarded to you a hundred times. The skit is funny and like all good satire, spot on. Even down to the real estate agent (do you think RE/MAX paid for that placement?)

But what got me thinking was the daunting task CoStar and others have to supplant Zillow. Zillow had already crossed over and became a verb (the word “zillow” is googled more than “real estate”) And now the pandemic has made Zillow part of our culture.

Jeff Goldbum is not going to save you.

Sponsored By Giant Steps Advisors