About that Zillow SNL skit

I’m sure if you are like me you got this video forwarded to you a hundred times. The skit is funny and like all good satire, spot on. Even down to the real estate agent (do you think RE/MAX paid for that placement?)

But what got me thinking was the daunting task CoStar and others have to supplant Zillow. Zillow had already crossed over and became a verb (the word “zillow” is googled more than “real estate”) And now the pandemic has made Zillow part of our culture.

Jeff Goldbum is not going to save you.