Where Real Estate Gets Its Dirt

The MLS Miracle

NORCAL MLS Alliance Launches One-Stop Access to Property Listing Data for Northern California Real Estate Professionals

“Northern California real estate brokers, agents, and appraisers now have one-stop single-login access to thousands of listings throughout 22 counties* spanning from the Greater Bay Area and Silicon Valley, reaching as far south as Monterey County, and up through the Central Valley to Sacramento and Nevada”

For almost as long as I’ve been in real estate there have been several initiatives to organize a way for MLS providers in Northern California to properly share MLS data. MLS Alliance, Mercado, just to name a couple. They have all failed in one way or another. But here we are. This is a truly remarkable achievement. Hats off to these MLS providers and their leadership.

•   Bay East Association of REALTORS®
•   bridgeMLS
•   Contra Costa Association of REALTORS®
•   MetroList®
•   MLSListings
•   San Francisco Association of REALTORS

One thing I find myself saying a lot is something akin to “we can do anything you want technology-wise, its the politics that get in the way.” But in this case the tech was a bit of a bear as well. This “cross pollination” strategy wasn’t easy.

“The NORCAL MLS Alliance unites four separate MLS operating systems and databases—Rapattoni, Black Knight’s Paragon, dynaConnections’ connectMLS System, and CoreLogic’s Matrix systems—in which each respective MLS maintains its existing platforms and protocols. While the transition will be a complex technical feat, NORCAL MLS Alliance staff have spent months testing, planning, and preparing for a smooth and successful launch on January 20, 2021”

They say the pandemic hasn’t started new trends, just accelerated existing ones. I’m hoping to have a podcast episode with some of the players to really do a proper deep dive. Also hoping to see these same players speaking at upcoming conferences telling their stories about making this achievement happen.

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