Where Real Estate Gets Its Dirt

Join me on Clubhouse, today at 3PM Pacific.

First off if you don’t know what Clubhouse is, here’s a brief description from the New York Times.

What is it?

A social networking app that lets people gather in audio chat rooms to discuss various topics, whether it’s sports, wellness, art or why Bitcoin is headed to $87,000. Rooms are usually divided into two groups: those who are talking and those who are listening (participants can see a list of everyone who is in a conversation, and the numbers sometimes run into the thousands). Unlike Twitter, Clubhouse is a closed, hierarchical platform: A moderator oversees discussions and has the ability to let someone chime in or to kick out the unruly. In addition to the “clubs” sorted by topic, two or more users can join together and start their own chat room.”

You’ll need to download the app and have an invite. I have a few to give out. First come, first serve. Also, Clubhouse is iPhone only for now.

I’m going to start the room on Clubhouse at 3PM today, PT. The topic I want to discuss is What is an “active user”.

If an agent has created a website but doesn’t login to the backend every month, do they not find value in having the website?

If an agent creates listing alerts for their past/active clients but doesn’t login to the backend of the app and change anything, does that mean their clients don’t see any value? Is “set it, and forget it” a bad thing?

If a vast majority of agents barely do one transaction per year and barely log in to the MLS, why should they pay monthly MLS dues?

Let’s face it, if you tied value to app usage then the clock on your computer desktop would cost $500 per month.

It’s complicated. I see all sides to this. But most times “logins” are not the answer. Sometimes just using the app once a year is worth it.

Increasingly vendors are under pressure because MLS organizations and associations are under pressure to deliver services that members value. But how we define “value” is, well, complicated. Especially since most agents don’t do many transactions.

The nature of Clubhouse is that it’s a live conversation, and not recorded. So join me at 3PM for a safe space to discuss this topic, hopefully, it can spur more offline conversations that can lead to a greater understanding of this complicated issue.

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