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Buyside gets new name, expands into mortgage with fresh $10M investment

by Greg Robertson on May 23rd, 2022

Data Intelligence Firm Buyside Renames To Percy, Expands Into Mortgage, And Adds $10 Million In Funding

“Many people were hung up on the name ‘Buyside’ when in fact we are much more – we are the top seller lead generation tool for real estate,” says Chief Executive Charles J. Williams IV. “The new brand allows us to expand into new markets like mortgage, bringing purchase loan opportunities to originators.”

I like the story behind the new name and $10 million dollars is legit. Congrats to everyone at Buyside.

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