Where Real Estate Gets Its Dirt

Black Knight invests in Percy (Buyside)

Black Knight Announces Strategic Alliance With Percy To Provide An Advanced Client Engagement Solution For Real Estate Professionals And Mortgage Lenders

“The alliance will allow Black Knight to offer clients a new, advanced consumer engagement solution fueled by billions of behavioral datapoints that helps real estate professionals and lenders cultivate deeper customer relationships. Using proprietary machine learning to monitor homeowner behavior “signals” through custom landing pages with engaging content (e.g., property valuations, local buyer demand and market activity, monthly email reports, listing activity on client websites, etc.), Percy helps identify the precise timing that a homeowner is likely to transact.”

Congrats to Chuck and everyone at Percy. The funny thing is when I first Googled “Black Knight and Percy” I got this page.

Sir Percy of Scandia, also known as the original Black Knight, is a fictional character appearing in American comic books published by Marvel Comics. He was a medieval knight created by writer-editor Stan Lee and artist Joe Maneely.”

Stan Lee called it.

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