Where Real Estate Gets Its Dirt

Listing Bits Episode 76: Turn Your Clients into Lifelong Fans – with Rivers Pearce of Milestones

A solid fan base is what makes a rock band successful, and it’s no different for real estate professionals.

But most of us focus on the individual transaction and miss an opportunity to build long-term relationships with our existing clients and turn them into raving fans.

And that means missed opportunities for referrals and repeat business.

Rivers Pearce is CMO of Milestones, a homeowner management platform that helps agents and lenders turn single transactions into forever clients.

On this episode of Listing Bits, Rivers shares his background as a touring musician and transition to proptech, discussing how he built the lead generation department at BoomTown.

Rivers explains why agents should market themselves as a trusted advisor for all things home and explores how real estate professionals benefit from referring business to home service professionals and other local businesses.

Listen in for Rivers’ insight on nurturing relationships with your existing database and learn how Milestones can help you provide the kind of value that turns one-off clients into lifelong fans!

What’s Discussed:  

Rivers’ background as a touring musician and how he transitioned to proptech

How the skills Rivers developed as a performer translate to real estate and proptech

Rivers’ experience in building the lead gen department at BoomTown

How the way proptech supports real estate agents with lead gen has evolved over time

How Rivers thinks about using sphere of influence vs. portal aggregation to generate business

The opportunity to build relationships with homeowners that most REALTORS miss

Why agents should market themselves as a trusted advisor for all things home 

The benefit of referring business to home service professionals and other local businesses

How Milestones functions as a homeowner management platform for agents

How Milestones creates a custom maintenance plan for homeowners

How Milestones helps REALTORS nurture relationships with their existing database

Connect with Rivers:


Rivers on LinkedIn

Rivers on Twitter

Rivers on Instagram

Email rivers@milestones.ai or ashley@milestones.ai for a 3-month free trial



Mark Davison on Listing Bits EP042



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  1. Great advice Rivers. My agent gave me milestones amd it’s an awesome system to remember to change filters, wash wi died etc. it’s also a great place to store paint colors, contractors contact info and even quotes for renovations. It’s a gotta hand for homeowners and a great way to stay in front of clients over the entire homeownership process.

  2. Pingback: Milestones Featured On Listing Bits Podcast - Milestones

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