A solid fan base is what makes a rock band successful, and it’s no different for real estate professionals.
But most of us focus on the individual transaction and miss an opportunity to build long-term relationships with our existing clients and turn them into raving fans.
And that means missed opportunities for referrals and repeat business.
Rivers Pearce is CMO of Milestones, a homeowner management platform that helps agents and lenders turn single transactions into forever clients.
On this episode of Listing Bits, Rivers shares his background as a touring musician and transition to proptech, discussing how he built the lead generation department at BoomTown.
Rivers explains why agents should market themselves as a trusted advisor for all things home and explores how real estate professionals benefit from referring business to home service professionals and other local businesses.
Listen in for Rivers’ insight on nurturing relationships with your existing database and learn how Milestones can help you provide the kind of value that turns one-off clients into lifelong fans!
Rivers’ background as a touring musician and how he transitioned to proptech
How the skills Rivers developed as a performer translate to real estate and proptech
Rivers’ experience in building the lead gen department at BoomTown
How the way proptech supports real estate agents with lead gen has evolved over time
How Rivers thinks about using sphere of influence vs. portal aggregation to generate business
The opportunity to build relationships with homeowners that most REALTORS miss
Why agents should market themselves as a trusted advisor for all things home
The benefit of referring business to home service professionals and other local businesses
How Milestones functions as a homeowner management platform for agents
How Milestones creates a custom maintenance plan for homeowners
How Milestones helps REALTORS nurture relationships with their existing database
Connect with Rivers: