“For optimum marketing performance, A complete contact record includes four fields: Name, Phone, Email and physical address. Today’s Leads are generated by various methods that don’t standardize these fields. Leads frequently lack complete contact records, are outdated, inaccurate or false making marketing and sales efforts inefficient and costly. Existing methods for cleaning and completing data sets is costly, time consuming and frankly, rarely available.”
I kind of love this idea. Basically this is going to append any missing data from your contacts list in your CRM. Revaluate has a list of CRM vendors they already have integrations with here. Worth sharing to any agents you may work.