Where Real Estate Gets Its Dirt

Welcome, Zillow. Seriously.

I had to chuckle when I read this recent press release from Zillow.

Selling made easier: Zillow customers can now choose between a cash offer from Opendoor or selling with an agent

“Customers who start their selling journey with Zillow can now simultaneously request both a cash offer from Opendoor and an estimate of what their home could sell for on the open market with a local Zillow Premier Agent partner.”

It reminded me of what we launched waaaaay back in 2018, called iBuyer Connect:

Cloud CMA will now include all-cash offers from Opendoor

“Agents using Cloud CMA, a comparative market analysis tool for listing presentations from W+R Studios, can now present listing clients with an all-cash offer from iBuying giant Opendoor alongside the traditional listing information.”

This integration in Cloud CMA has helped agents sell tens of millions of dollars of real estate without charging a 35% referral fee. And a majority of those sellers still wanted to be represented by the agent.

But hey Zillow. You, do, you.

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