Where Real Estate Gets Its Dirt

Listing Bits Episode 77: Using Showing Data to Guide Decision-Making with Wes Hartman of Showingly

Most showing management software aggregates data. But how useful is it to get a report at the end of the month? 

What if the data was presented in a way that helped agents answer seller questions in real time and make informed choices based on the numbers? 

Wes Hartman is CEO of Showingly, a showing management solution that uses data and analytics to guide better decision-making. 

On this episode of Listing Bits, Wes walks us through the key metrics Showingly looks at to drive pricing decisions and marketing strategy for a property.

Wes explains how Showingly is aggregating showing, offer, and closed data to determine the best day and time to list a home and explores what simple things a seller can adjust to secure more showings.

Listen in to understand how the desire for choice might impact the future of showing management software and find out if Showingly’s approach is right for your brokerage or MLS.

What’s Discussed:  

Wes’ background as an aspiring fighter pilot, professional cyclist, real estate agent and tech vendor

How Showingly’s use of data to guide decision-making differentiates it from other showing management solutions

The key metrics Showingly looks at to drive pricing decisions and marketing strategy for a property

What Wes’ team is doing to get honest feedback on a property (and why that’s such a challenge)

How Showingly uses showing, offer, and closed data to determine the best day and time to list a home

How sellers might adjust pricing and Open House hours to get more showings

Wes’ take on the future of showing management software

Showing Hub’s solution to the demand for choice in showing management software

Why Wes is focused on building relationships with brokerages, MLSs and other showing management providers

How Wes thinks about MLSs building their own showing solutions and why competition drives innovation

Connect with Wes:

Showingly

Email wes@showingly.com

Resources:

ShowingTime

Showing Hub

TourZazz

Our Sponsor:

Cloud CMA for Brokers

  1. That was an interesting talk. I had a nice chat the other day with Art Carter about getting a showing hub in play. This a great solution for those vendors that want to join. As you guys mentioned it’s a pain in the ass to be a showing agent. What we still need however is an agent-to-agent communication solution like Agent Inbox. I keep pushing that brand because that was the best solution I have seen to date unless someone has something similar brewing in a skunkworks somewhere. 😉

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