Where Real Estate Gets Its Dirt

CoStar won’t buy realtor.com

CoStar will not acquire portal Realtor.com after all

“During Tuesday’s investor call, Florance compared CoStar’s portal ambitions to the choice consumers face between buying a home verses building something new. But thanks to what Florance described as Homes.com’s success with traffic, and its positive reception within the real estate industry, CoStar has apparently settled for now on the building, rather than buying, strategy.

We feel we have a unique offering on the organic side that no one else is offering out there,” Florance said at another point during the call.

Tuesday’s earnings report states that Homes.com now has more than 20 million unique monthly visitors.”

I guess we shouldn’t be surprised, remember when CoStar was going to buy CoreLogic? Good times.

Ultimately this was a head-scratcher anyway, how was CoStar going to manage two brands? Rob and I went over this on an episode of Industry Relations.

I love the optimism here from Andy, but Realtor.com traffic is roughly 5 times that of Homes.com, and Zillow is 10 times that of Homes.com. I still can’t believe Andy’s grand plan is to “beat Zillow”, especially organically. I keep believing there has to be something else…some other plan yet to be revealed. Beating Zillow seems like a fool’s errand.

As a wise man once said, “never get involved in a land war in Asia.”

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