Where Real Estate Gets Its Dirt

Does “Your Listing, Your Lead” Jive with IDX Attribution Policy? – with Mike Wurzer, Greg Fischer & Andy Woolley

Two years ago, NAR policy was updated to give brokers and agents attribution rights, meaning they get to decide how they appear in listings.

But Homes.com employs a ‘your listing, your lead’ model, displaying the listing agent’s contact information. 

So, does this comply with NAR’s attribution policy? And what else do we need to think about as companies like Zillow and Homes.com switch to IDX?

On this episode of Listing Bits, Michael Wurzer, CEO of real estate software company FBS, Greg Fischer, Owner of indie brokerage West + Main, and Andy Woolley, VP of Industry Development at Homes.com, join us to consider how ‘your listing, your lead’ jives with NAR’s IDX attribution policy.

Andy explains how ‘your listing, your lead’ differs from the referral model used on other sites, and Greg asks what is changing at Homes.com now that it’s a participant in the MLS. 

Listen in for Michael’s insight on the repercussions on policy that comes with mixing different use cases for data feeds and find out why it’s important for MLSs to develop a standard way for national portals like Homes.com to license data.

What’s Discussed:  

How NAR IDX policy changed to give brokers and agents attribution rights 

Whether Homes.com’s ‘your listing, your lead’ model complies with NAR’s attribution policy

Why most brokers aren’t using the ‘attribution source’ field in RESO’s data dictionary

Homes.com’s decision to display the listing agent’s contact information

Why Homes.com made the switch from its original MLS feeds to IDX

What is changing at Homes.com now that it’s a participant in the MLS vs. a media publisher

The potential repercussions on policy that come with mixing use cases for data feeds

What differentiates Homes.com’s ‘your listing, your lead’ from the referral model used on other sites

How Homes.com allows buyer’s agents to protect their relationships on the site

How showing a listing agent on a lead placard compares to seeing their name on a yard sign

The challenge Homes.com faces when it comes to agent responsiveness

Why it’s crucial for MLSs to create a standard way for national portals to license data 

Connect with Michael Wurzer:

Michael at FBS

Michael on Twitter

Connect with Greg Fischer:

West + Main

Greg on Twitter

Connect with Andy Woolley:

Homes.com

Andy on Twitter

Resources:

Greg’s Twitter Thread on Your Listing, Your Lead

NAR’s IDX Policy

RESO Data Dictionary

Homesnap Pro

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