Where Real Estate Gets Its Dirt


NAR CEO Bob Goldberg to Retire at the End of 2024

“Bob’s selfless commitment to our association has been inspiring to me and to everyone who’s served on NAR’s leadership team these past six years,” said 2023 NAR President Kenny Parcell. “He’s done so much in a relatively short time that will help Realtors® and consumers thrive both today and decades into the future. I’m incredibly thankful for that, and I know each of our members has Bob to thank for the innovations and advancements he’s championed in real estate markets across the world.”

Soon after becoming CEO, Bob spearheaded creation of the association’s Strategic Business, Innovation, and Technology team. Today, more than 220 global firms have been scaled through NAR’s growth accelerator, REACH, and its investment arm, Second Century Ventures.

Just one domestic REACH program was operating in the U.S. when Goldberg’s tenure began in 2017. Seven global entities now serve consumers, real estate agents and technology innovators, with REACH programs active in Canada, the United Kingdom and Latin America, among others. REACH participation has grown from 40 global enterprises to 211 in that time—a 400% expansion in less than six years—while SCV has simultaneously increased its investments from 12 to 73.”

I think it’s pretty well known that I’m a huge fan of Bob. His contributions have had an enormous impact on organized real estate. His journey over the past 4 decades is remarkable. From his days at PRC, the internet, portal wars, SCV, the GFC, Proptech, COVID, sub 3% interest rates, and the inventory crisis. May you live in interesting times indeed.

As of today, NAR membership is at its highest level ever, and more consumers used a REALTOR last year than any other year before.


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