Where Real Estate Gets Its Dirt

MRED adds Paragon Connect

MRED adds Black Knight’s Paragon Connect as MLS platform; expands suite of options for brokers

“MRED’s nearly 50,000 subscribers can anticipate gaining access to Paragon Connect in early 2024. The front end will be offered in addition to connectMLS.  

“As the MRED marketplace expands, we want to provide additional choices to our subscribers,” said MRED President and CEO Rebecca Jensen. “Each of the brokerages we serve is unique. Providing multiple ways to access and enter data allows them the ability to better customize their MLS experience.”  

MRED offers over two dozen products and services to brokers located in Illinois and surrounding states. MRED chose Paragon Connect due to feedback from our marketplace.”

Big win for Black Knight. And turning the tables a bit by putting some pressure on dynaConnections.

I was intrigued by Black Knight’s press release titled, MIDWEST REAL ESTATE DATA (MRED) SELECTS PARAGON CONNECT MLS FROM BLACK KNIGHT AS A PLATFORM OF CHOICE.

“Platform of choice”? What’s “Platform of choice”? I really hadn’t heard that term before, and it certainly isn’t on my “Speaking MLS” post but I’m going to add it, here why.

In the parlance of MLS Vendors like Black Knight, “System of Choice” really only meant “search of choice”. The big difference is that with “Platform of Choice” the alternative MLS system (in this case Paragon Connect) also has its own add/edit functionality. Which for an alternative MLS system is great because otherwise agent/members could only enter listings in to the primary/incumbent MLS system. By also allowing add/edit in the alternative MLS system this essentially levels the playing field so that agent members can also input listings in the new MLS system.

Obviously one reason (biggest reason?) MRED is adding Paragon Connect is to make it easier for neighboring MLS organizations to join MRED without the burden of learning a new MLS system. I don’t believe we have seen a situation where an alternative MLS system comes in and then over time takes over as the primary MLS system in regard to usage. I also haven’t seen an MLS organization shut down alternative MLS Systems once they have merged with another MLS/Assn. but I think this would be easier to do.

Paragon Connect has been getting some good reviews, but it’s going to take more than a new UI/UX differentiation to lure existing MRED users to their platform. I have some ideas. But that’s for another post.

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