Where Real Estate Gets Its Dirt

Realtor.com partners with Lone Wolf to add Cloud CMA integration to its new “Listing Toolkit”

New integration connects Realtor.com®’s Listing Toolkit and Cloud CMA by Lone Wolf.

Lone Wolf teams up with Realtor.com® to bring exclusive buyer reports to over 500,000 real estate agents

“Realtor.com®‘s Listing Toolkit, which is currently available for purchase across the country, helps agents win and sell listings, from elevating their brand to sellers and identifying matching buyers to promoting listings leveraging Realtor.com®‘s consumer audience. The integration with Cloud CMA means mutual users can add several premium report pages to their CMAs, including Realtor.com® reports with insights into matching buyers and buyer demand to showcase deeper market intelligence to prospective sellers.”

Via PR from Lone Wolf

This was one of the last things I worked on before I left Lone Wolf, and probably the most exciting.

Adding buyer demand data to Cloud CMA reports was just a no-brainer. Doing a listing presentation and ending with, “and I have 5 buyers I could contact right after this that are looking for a house just like yours” is a great way to help agents win more listings.

A couple of things to note. First I was super proud Realtor.com had chosen Cloud CMA. I was told they did a ton of research and in the end it was super obvious that Cloud CMA was the best choice to add as a partner. This is not only a testament to the product itself but all the MLS organizations that have supported Cloud CMA for so many years. Also, I was super impressed with design and development team at Realtor.com. The men and women on these teams were some of the best designers and collaborators I’ve ever worked with. Many thanks to Mohammed, Faisal and the rest of the team.

Lastly I just love the level of partnership here between these two vendors. Having been a part of the process I know that it took a little give and take, but ultimately both sides can be really proud of the work.

Sponsored By Giant Steps Advisors