In preparation for a move, Tom MacLeod and his wife were looking at properties in the Bay Area. Tom was on Redfin. His wife was on Zillow. And they were receiving listings via email from their agent.
But none of the applications talked to each other. So, Tom was making a spreadsheet when he thought, “There’s got to be a better way.”
Tom is Cofounder of Zenlist, an agent-to-client home search that enables efficient collaboration by putting everyone in the same space.
On this episode of Listing Bits, Tom describes how @properties helped him develop Zenlist and what differentiates his app from Homespotter, RealScout and other competitors in the space.
Tom shares Zenlist’s initial growth strategy, explaining why it didn’t include targeting MLS customers and how that’s changed.
Listen in to understand how Tom’s team gets consumers to download an app and learn how Zenlist is facilitating collaboration in the homebuying experience.
How Tom’s experience with moving inspired him to build Zenlist
Why Tom made the decision to bootstrap Zenlist over taking venture money
How Zenlist facilitates collaboration in the homebuying experience
Tom’s experience of developing Zenlist with the help of @properties
Zenlist’s initial growth strategy and why it didn’t include targeting MLS customers
What differentiates Zenlist from Homespotter, RealScout and other competitors in the space
Tom’s ambition to serve both real estate agents and consumers
Zenlist’s mobile capabilities and how it was called into action during the Rapattoni outage
How Zenlist is overcoming the challenge of getting consumers to download an app
How consumers benefit from using Zenlist vs. Zillow or Redfin
Connect with Tom MacLeod: