Where Real Estate Gets Its Dirt

Z acquires FUB for $400M

Zillow acquires CRM Follow Up Boss, super app ‘mission’ ongoing

“A CRM makes sense for Zillow. The acquisition demonstrates that the evolving proptech remains on a path to become an increasingly influential presence in the residential real estate industry with consumers and agents.

It has taken on a number of software brands of late, starting with ShowingTime in early 2021, which became the basis for ShowingTime+, an umbrella brand under which a litany of agent-oriented marketing services come to rest, such as Listing Showcase and Aryeo, a marketing media management solution which it scooped up in August.

Follow Up Boss will not be part of ShowingTime+, Zillow President Susan Daimler told Inman.”

Craig Rowe for Inman News

Congrats to Dan and his team. Follow Up Boss is all about culture. I think it’s smart not to roll them in to the ShowingTime+ team. Also, talk about timing….

  1. @Stephanie Crawford, IMHO Supra is a zombie company. They have rested on market share without making any meaningful advances. Sentrilock is the exact opposite.

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