All of my kids have been—or are currently—part of CIBACS (Center for International Business and Communications Studies) at their local high school. It’s a bit like Junior Achievement, which I did after school when I was growing up, but in this case, it’s built right into their class curriculum.
As seniors, their final project is to launch a real business. Toby’s business is called Cycle Sentry Stickers.
I’m not sure how it is where you live, but here in Huntington Beach, there are tons of kids (and adults) riding e-bikes. Toby discovered that, according to several studies, most e-bike accidents happen during the daytime. He also found research showing that adding something like a third brake light—or even just a visual “disruption”—can help reduce accidents. His idea is simple: by adding a high-visibility yellow triangle sticker to an e-bike, it might make the difference between a driver noticing you or not.
Last night, Toby was out on the Huntington Beach Pier, doing booth duty—and I shot this quick video of him in action.
A pack of 3 stickers is only $10, and a portion of the proceeds will go toward organizations that support bicycle and e-bike safety.
You can order here 👉 CycleSentryStickers.com
Be Seen!