Don’t bring a knife to a gun fight.

Homes.com will ‘boost’ listings that are banned on Zillow: Florance

“Homes.com is going to support any agent who gets blackballed or blacklisted on Zillow, and boost their listing,” he told Inman exclusively on Thursday, adding that access will be free to those impacted by Zillow. “We don’t think it’s right to ban people’s listings for your economic interest.”

But what about the economic interest of the seller or the buyer?

There’s a lot I think Homes.com does well, but every now and then (like now), Mr. Florance seems to be driven by a personal vendetta against Zillow. And look, I’m not always the biggest fan of Zillow either (for example, I don’t think Homes.com ever sued their own clients).

But in the end, this feels like a hollow threat.

To put a finer point on it, I updated the graphic that accompanied the Inman article today.