The Truth Behind the Private Exclusive Listing Shell Game
“The term “Hobson’s Choice” indicates something that provides the illusion of choice but is not a real choice. And that would most accurately describe the “consumer’s choice” the real estate industry spends so much time discussing. Various theoretical reasons are presented for the choice that Refkin suggests consumers want. Those reasons for choosing a private exclusive listing have been easily addressed by the real estate industry for over 100 years with the existing rules set. In this new model, consumers are introduced to the program through manipulation disguised as concern and counseling, which contradicts the obligations of agency under which most real estate practitioners receive their licenses.”
Can’t believe this is the first time I’ve linked to Bill Lublin’s excellent blog.
