“Afordal solves one of the biggest pain points in residential real estate: aligning what homebuyers want with what they can afford,” said Brad Springer, Co-President of RatePlug.
He adds, “Afordal unites home search and financing to give buyers a clear path forward, allowing professionals to engage their customers more effectively.”
With Rocket buying Redfin and Mr. Cooper and Lower acquiring Movoto, the trend is clearly toward an “all-in-one” platform driven by mortgage. From what I gather, Afordal lets agents, brokers, and loan professionals create an IDX website based on affordability (see what they did there?). It also comes with a CRM, a Homebot-style drip nurturing campaign, and some social media campaign management.
Brad Springer has been in the industry for a while, and it’s great to see that he and his team are still innovating
