MRED Becomes First MLS to Lead National Relaunch of Broker Public Portal
“Rebecca Jensen, President and CEO of MRED stated: We are proud to be the first MLS to take the lead in relaunching the national portal for our brokers and agents. It’s not just another listing site; it’s a solution delivered by MLSs for the brokers who create and steward real estate transactions every day with homebuyers and sellers.”
“MRED’s leadership signals a new era for consumer search, one where trust, accuracy, and professional representation matter again,” said Dan Troup, CEO of Broker Public Portal. “By stepping forward, MRED is setting the standard for how MLSs can support a national effort to realign the digital marketplace with the values of our industry.”
My understanding is that the relaunch of BPP, complete with a new name and brand identity, is close to happening. It appears MRED is the first — or among the first — MLS organizations to signal their support for this effort. I’ve also heard that more MLSs will be joining in the coming weeks.
The tech is impressive. They’ve set up a testing/POC site at BrokerData.com that you can explore. I’m especially curious to see what the new site will look like and where they take it next.
Very exciting news! Great job taking the lead again MRED!
This is exciting. The BPP has come a long way from the Homesnap days – exciting to see it happening again. This time around, it’s not with a partnership, but rather technology that the MLSs and Brokerages built and own. I call it sovereign technology vs. rented technology.