Where Real Estate Gets Its Dirt

“2030 NAR membership at 2 million”?

Friday Flash: The coming Realtor boom

“Things I’ve heard a lot, then and now:

1999: “Technology won’t replace Realtors; Realtors using technology will replace Realtors.

2025: “AI won’t replace Realtors; Realtors using AI will replace Realtors.

The NAR had 761,000 members in 1999. Today that number is just under double that.

I still know agents who have AOL addresses and make their assistants print out disclosure packets.

Nothing replaced anybody.

The 2025 version of this take will be just as wrong. I think AI is going to create more real estate agents, not fewer, both directly and indirectly.”

I love, love, love this take. Great read.

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