Overview
Greg Robertson sits down with Julie Drazen, founder of Editora, to talk about her background in film and commercial editing and how that experience led to building a fast, opinionated video-editing platform for real estate agents. Julie explains how Editora uses AI as a behind-the-scenes tool (not a replacement for craft), why simplicity and taste matter in listing videos, and how the product is designed to save agents time while keeping branding consistent across brokerages.
Key Takeaways
- Julie’s career in commercial editing and documentary filmmaking shaped Editora’s focus on storytelling, pacing, and taste.
- Editora automates listing videos from professional photos, handling shot selection, order, scripts, and voiceover with AI assistance.
- The platform prioritizes simplicity: fewer choices, consistent branding, and no flashy transitions or gimmicks.
- Agents can create videos quickly on desktop or mobile, including status updates like “just listed,” “under contract,” and “sold.”
- Pricing tiers launch February 1, with a free first listing video and scalable options for solo agents, teams, and brokerages.
Links
Contact Julie: julie@editora.ai
Sponsors
Aligned Showings — MLS-owned showing software built to simplify scheduling, improve communication, and keep MLS data where it belongs.
Giant Steps Job Board – Built for organized real estate and PropTech, not generic tech bros and recruiters who don’t know what an MLS is.
