RPR® and Broker Public Portal Collaborate to Bring RVM® Valuations to Participating Cribio Markets
“The integration brings together two industry-aligned platforms with a shared commitment to accurate data, transparency and consumer trust. BPP, owned by brokers and MLSs, was created to deliver a national consumer home search experience powered by real-time MLS data and guided by Fair Display Guidelines. RPR, a wholly owned subsidiary of the National Association of REALTORS®, provides REALTORS® with parcel-centric property data, valuation tools, market insights and client-ready reports.
Through this collaboration, participating MLSs and associations that have partnered with BPP, may authorize the display of RVM® values within their local Cribio-powered consumer experience. RVM®permissions will be controlled by each MLS and enablement will require the appropriate authorization and permissions process between the MLS, BPP and RPR.”
I hadn’t checked out Cribio.com in a while. I have to say they’ve done a nice job with the site. Comparing their respective Listing Detail Pages (LDP) side to side with Zillow, it’s amazing to see how many pixels Zillow dedicates to their “Request a tour” button and ad for “Home Loans” product.
Without the ad space, Cribio is able to show a map of the area and a lot more information on the property.
Right now on Cribio you can search any off-market property and on the upper left of the right column you get a Zestimate button that goes to Zillow. The RVM, I’m told, will be displayed on the page (no clicking). I’ve also heard they might keep the Zestimate as is, and maybe add a third AVM — I believe Homes.com has four.
One other thing I appreciate about Cribio’s LDP is that the right column is scrollable, while the left column of property photos is static. It’s a subjective design choice, but I like it.
Will this RVM integration move the needle on consumer adoption? Probably not. But I do like to see the industry collaboration and some of the cool stuff Dan’s team is working on.
So on point Greg – as always. Like you, I am excited to see this partnership plays out. The whole strategy of RPR was to arm real estate agents with a competitive data asset for serving consumers. The Broker Portal was founded by brokers and MLSs to provide a competitive safe search experience, devoid of hidden referral economics and lead diversion, or schemes that action off attention to the agent or broker who is willing to pay the most. None of that is on Cribio. BTW – check out OneKeyMLS.com to see how the BPP looks on a local MLS site. I think that the original name for RPR may have been the library – like the library of congress of every property in America. It’s a great vision and one that the industry should support. In a way, the foundation of public record data layered with broker/mls records follows that same thesis. It’s working!