The ICE MLS Conference: what we heard, what we learned, and what’s next
On May 4-5, ICE brought the MLS community together in Ponte Vedra Beach, Fla. for two days of sessions, hands-on training and candid industry conversation.
Here’s what stood out.
Some assumptions got challenged
I presented a session called What If We’re Wrong? Five Assumptions that Could Break the MLS and it didn’t offer tidy answers. It offered better questions.
I also moderated the Ask Me Anything session with ICE leadership. An open, off-the-cuff discussion where attendees could ask anything about product vision, upcoming enhancements and what’s next for the platform.
Amy Gorce and Lucie Fortier kept that energy going during their fireside chat about the evolving role of the MLS, where data accessibility is headed and what organizations need to be thinking about right now.
Paragon Connect: the real-world view
We spent a lot of time at the conference deep diving into Paragon Connect, specifically what it looks like to evaluate, transition, train and get your membership to use it.
Stacy Herbel, Briana Therrien and Shaina Kelly shared what a successful transition looks like from the inside, including back-end evaluation, change management, cross-MLS documentation and training rollout. Their message was simple: the MLSs that do the preparation work don’t regret it.
Sara Fogg, Brian Alford and Denise Ware took a more hands-on approach, detailing admin tips, field rules and custom reporting. The kind of session where notetaking was essential.
There was also a Train-the-Trainer track covering property search, the Collaboration Center, LIM and EasyCMA. Attendees who completed both sessions walked away with a Train-the-Trainer certificate.
ICE also shared what’s coming on their roadmap, plus a look at features from 2025 that a lot of users still haven’t discovered.
The energy in the room was hard to put into words, so we’ll let the video do the talking.
Watch the ICE MLS Customer Conference recap — you might spot yourself.
What the numbers say
The post-conference survey results saw 82% of respondents rating the conference “Extremely Satisfied” and 98% giving it a 4 or 5 out of 5. Every single respondent said they’re likely or very likely to attend next year.
The survey comments said it best:
“This was the best conference I have attended in 15 years.”
“The quality of the content and agenda scheduling at the conference was excellent.”
“I have been excited to partner with ICE since the start, but this conference got us even more excited to see what the future holds.”
If Paragon Connect has been sitting on your to-do list, this conference was a good reminder that it’s worth moving up.
