Introducing the Adwerx x Canva Integration
“Agents who design their own creative in Canva have always had to bridge a gap between where they create and where they advertise. That gap is now closed.”
Adwerx is just the latest vendor to hop on the Canva train. And what a train it’s become. Keller Williams inked a deal in June of last year. Anywhere followed with an enterprise deal a month later. Rechat launched its integration in March. Lofty in May. LeadingRE added Canva to its Solutions Group program just last week. And now Adwerx.
Remember when every vendor in this industry built their own design tools? Every CRM shipped with a “design center” full of clip art templates that agents opened exactly once. That fight is over. Canva won it. It seems the smart play now is exactly what Adwerx is doing: concede creation, keep distribution. Let agents design where they already design, and make your product the place that money gets spent. (For what it’s worth, the Adwerx version is well done. One-time authorization, pull designs straight from your Canva library, auto-sized for each placement, works with free Canva accounts, no extra cost.)
But here’s the detail worth watching. Canva now has a “Head of Real Estate GTM Sales.” Companies that size don’t build dedicated real estate go-to-market teams for shits and giggles. And Canva has already launched its own MLS-integrated marketing tools. So every vendor plugging into Canva is also feeding the platform that keeps building one layer closer to their business.
Defaults matter. I’d spend the extra money and hire a good designer to make those client facing materials as good as they can be, keeping your aesthetics and vision intact. Most users will use the standard reports/materials your app ships with.
Design isn’t just about how something looks, but how it works. Having a workflow of sending your customers outside your product to another product and then come back doesn’t sound like a good experience for anyone.
It’s all about tradeoffs.
