Where Real Estate Gets Its Dirt

Not being there

What I love about eWebinar is I can give a great training session on Cloud CMA at 6 AM in the morning without being there at 6 AM in the morning.

Seriously, if you are a broker, MLS or Vendor that provides tech to your agents/members/clients you need this. Check it out = > My eWebinar Demo

If you are a broker or an MLS who provides Cloud CMA to your agents/members please share this link on your product pages = > Getting Started with Cloud CMA

Listing Bits Episode 75: Get Your Time Back with Automated Webinars – with Melissa Kwan of eWebinar

Listing Bits is back!

If your role in real estate involves sales demos or any kind of training, you’re likely familiar with the frustration of delivering the same webinar over and over again. 

Or worse, preparing a webinar that is either poorly attended or no one shows up.

But what if you could do 100 or even 1,000 webinars a month—without getting in front of a camera?

Melissa Kwan is Cofounder and CEO of eWebinar, a platform that saves people from repeatedly delivering the same webinar by turning videos into automated, interactive webinars. 

Prior to eWebinar, Melissa founded and successfully exited the real estate tech startup Spacio, a check-in app for open houses.

On this episode of Listing Bits, Melissa shares her journey as a proptech entrepreneur, describing how she developed her mad sales skills and why she was ready for a new challenge after Spacio.

Melissa discusses how her experience with onboarding and training for Spacio inspired the creation of eWebinar and explains what differentiates the platform from Zoom, YouTube videos and webinar replays.

Listen in for insight around Melissa’s intentional approach to life and learn how your real estate business might leverage eWebinar to get your time back and spend it on things you enjoy!

What’s Discussed:  

The initial idea for Spacio and how it evolved into a check-in app for open houses

How Melissa developed her hustle and sales ability out of necessity

Melissa’s successful exit from Spacio after 4 years of running the business

The real estate leadership dinner that launched Melissa’s career as an entrepreneur

What differentiates eWebinar from YouTube, Zoom and webinar replays

How Melissa’s experience with training for Spacio inspired the creation of eWebinar

How brokerages and real estate teams are using eWebinar to qualify leads

The benefit of using eWebinar in terms of video quality and availability of content

eWebinar’s use cases for sales demos, onboarding and training

How Melissa runs eWebinar to reflect her work less, enjoy more philosophy of life

Connect with Melissa:

eWebinar

Melissa on LinkedIn

ProfitLed Podcast

Resources: 

Spacio

Inman Connect

Greg’s Post on Melissa in Vendor Alley

Pocket

SAP

HomeSpotter

The 4-Hour Workweek by Timothy Ferriss

Our Sponsor:

Cloud CMA for Brokers

Leveling the training playing field

I think any great tool, scratches an itch the creator of that tool had. In the case of Melissa Kwan, she thought she was wasting a lot of time, doing the same presentations, and trainings over and over again. She thought that many other people had the same problem. She wanted to give those people their time back. The tool Melissa created is eWebinar.

You might recognize the name, “Melissa Kwan”. She was also the creator of Spacio, a beautiful app designed to help capture and market leads at Open Houses. I wrote a glowing review of the app a few years back. Melissa’s design taste is second to none. The app is clearly laid out, beautifully designed and so easy to use.

Same goes for eWebinar. It’s just a pleasure to use.

So what is eWebinar and why am I so excited about it? And why do I think it might be a game-changer for the MLS organizations?

eWebinar is everything Zoom is not.

What I love about webinars is the live nature of them. The interactions. Ask questions, take a poll, download some content, and vote on topics. Those interactions in a webinar drive engagement. Unlike passively watching a video you are asked to interact. That’s a better experience.

What I hate about webinars is also the same “live” nature of them. First I need at least 3 people to pull them off, one to give the presentation/training, one to handle the questions/chat, and one other to handle any technical difficulties. That’s 3 people time and energy for an hour presentation. And even more time for setup. Yikes! And then their Murphy’s Law. The connection might be glitchy, the audio might cut out, or the slides don’t work. There are just too many variables and one of them is bound to fail, and it all happens live.

What eWebinar does is lets you record the best demo/presentation/training you have ever done. The audio is great, the video is great and the slides are perfect. Along with the video you can record interactions like asking for questions, taking a survey/poll, or downloading content. You can time where those interactions go in the video. You can even take a video you’ve already created in Zoom and upload that and add the original interactions too.

So what happens when someone asks a question? You can have those questions go to a designated person/queue via email or an alert on the website on even Slack. So your entire sales/support/training department can answer those questions in real-time. And those answers will appear on the screen as the eWebinar is playing…live. It’s truly is the best of both worlds.

Also, the metrics eWebinar gives you are super helpful.

To really understand it you should go to eWebinar and try it. Signing up for an eWebinar is exactly like signing up for a regular webinar. Registrants will even get an email after the eWebinar to “replay”.

How will eWebinar help MLS organizations?

I think this will solve a big problem in our industry. Many MLS organizations focus a lot of their training resources on their primary MLS systems, and not on the other software solutions they provide. Many MLS organizations have a lot of products they provide as a member benefit but limited staff/expertise to onboard/train on them. The beauty of eWebinar is that they can record an eWebinar once, and deploy it site-wide, saving tons of hours. This will help give parity to onboarding and training resources to the primary MLS system.

I made one for Cloud CMA. You can check it out here.

We have begun reaching out to MLS organizations with the hope of adding it to the training section of their websites and promoting it to their membership. I hope this will help increase adoption without putting any more strain on our MLS partners’ staff.

Check it out and let me know what you think!

Sponsored By MLS Reset