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Introducing the MLS Channel Field Guide from Giant Steps
We Built the Field Guide We Wish We Had 20 Years Ago
If you’re a proptech company trying to sell into the MLS channel, you already know the basics: it’s complex, it’s slow, and nobody picks up the phone.
What you might not know is exactly how complex, how slow, and why nobody picks up the phone. That’s the part that takes years to figure out. We know, because we spent decades figuring it out ourselves.
Today we’re announcing something we’ve been working on for a while: The MLS Channel Field Guide.
I spend a lot of time speaking to new vendors and other vendors who may have been selling directly to brokers or agents who were curious about partnering with the MLS channel as a way for distributing their product. I’ve distilled all those conversations in to a presentation which I think does a great job of informing anyone new to the space. If you interested please go read the full blog post on the Giant Steps Advisors website and Let’s Talk.
Giant Steps offers free “Pre-marketing Listing Toolkit”
We Built a Pre-Market Listings Toolkit for MLS Leaders. Here’s Why — and It’s Yours.
“If you’ve been following the real estate industry over the past year, you know the conversation around private listings and pre-marketing has moved fast. Zillow Preview, the Compass-Redfin partnership, eXp’s deals with Homes.com and Realtor.com — it feels like the landscape shifts every few weeks. And if you’re an MLS executive or board member trying to brief your leadership team on what’s happening, keeping materials current is its own full-time job.
We know because we’ve been living it.
At Giant Steps, we work with MLS organizations and proptech companies navigating exactly this kind of complexity. Over the past several months, we’ve been fielding the same questions from clients and colleagues: What’s the difference between a pocket listing and a private listing? How does Zillow Preview actually work? What does this mean for my MLS?
So we decided to build a set of materials that any MLS organization can use to get their board and leadership up to speed — quickly, clearly, and without spin…
Head over to the Giant Steps Advisors blog to download the PDFs
Looking for a new gig?
Chief Executive Officer – Intermountain Regional MLS
“Intermountain MLS in Boise, Idaho is searching for its next Chief Executive Officer. The ideal candidate is a leader who combines strong relationship-building with a modern technology vision and deep executional capabilities. If you’re passionate about serving brokers and agents, energized by innovation, and ready to lead in one of the fastest-growing markets in the country, then keep reading.”
To find out about this job and more please visit the Giant Steps Job Board
Looking for a new gig?
Director of Communications – NTREIS
“We are seeking a dynamic and experienced Communications Director to lead our communications and brand management strategy. This role will be instrumental in enhancing our public image and ensuring consistent messaging across all platforms. The ideal candidate will possess a strong background in communication strategy, social media management, and public relations, with a commitment to fostering a collaborative team atmosphere.”
To find out about this job and more please visit the Giant Steps Job Board
Giant Steps Advisors [Sponsor]
When I came up with the name Giant Steps, it was completely intentional.
Yes, I had other inspirations—being a big John Coltrane fan, I’ve always loved his complicated masterpiece (you can watch a great video about it here). And later I remembered that one of my favorite bands, The Police, starts a song with the line: “Giant steps are what you take, walking on the moon…” Those were happy accidents.
The real intention behind the name was this: after 33 years in the real estate technology business, I’ve made every mistake in the book. Some even twice! I figured I could help others avoid those same mistakes and make giant steps toward their goals.
And when you look at the experience that… [Read more on the Giant Steps Blog]
Have you checked out the new Giant Steps website?
When we started Giant Steps Advisors, our goal was to give back to the community we love. The name was intentional—because after spending so many years in this industry, we’ve made more mistakes than just about anyone! With that experience, we knew we could help others get where they want to go—faster and with fewer bumps along the way.
It’s been a little over a year now, and we’ve had the chance to work with so many wonderful people. From the beginning, I wanted Giant Steps to help solve challenges with a creative spirit—and I think our new website really captures that spirit.
So go check it out! Staci and I would love to support you at your next strategic planning session. Giant Steps can help with financial and asset valuation work. Or maybe you’re an MLS or association that needs help with a marketing strategy, or a vendor that needs a go-to-market (GTM) plan.
Let us know how we can help!
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