Where Real Estate Gets Its Dirt

T3 Sixty’s Annual MLS Study

I have to say that the Real Estate Almanac is one of the most used tools I have. I was asked to pass along this announcement and hope everyone will consider supporting T3 Sixty’s efforts.

“Each year since 2018, T3 Sixty in collaboration with RESO have produced the Organized Real Estate rankings section on RealEstateAlmanac.com. The ranking include the MLS subscriber counts and organizational types for each of the 521 MLSs across the United States along with REALTOR® association membership counts. To ensure they have the most accurate information possible, T3 is again asking MLS Executives to share their current MLS subscriber counts for publication of the 2024 version of the list which will be published electronically and shared with the industry in February of 2024.

Building on their success with last year’s intial research, MLS executives will also be given the option to take part in T3’s confidential MLS Executive compensation and benefits study. This year, based on feedback, the independent research firm has added the option to complete an MLS COO and CTO study. It is important to note that the individual results of these studies will not be made public, but each MLS survey participant will be provided with a complimentary synopsis report of the research results. 

T3 Sixty 2024 MLS Count and C-Level Compensation Study

If you have any questions or concerns, please reach out to Clint Skutchan, T3 Sixty’s SVP of Organized Real Estate directly at clint@t360.com.”

Clint Skutchan, T3 Sixty

Trackxi [Sponsor]

My thanks to Trackxi for sponsoring this month’s Vendor Alley!

Trackxi helps real estate agents, teams and transaction coordinators manage and track all the tasks in real estate deals, while keeping their clients and partners updated with a fun and simple interface.

These guys are a bootstrapped software company out of Portland, Oregon.  I met one of their founders, Vijay through a few introductions and really like what they have created.

Besides just a super simple way of keeping track of tasks, Trackxi also includes a light CRM, and a fun “pizza tracker” visual interface for clients.

To find out more please visit their website. My thanks again to Trackxi.

Don’t wait

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.

Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

-Steve Jobs

Best Christmas Ever….

Forgive me if I’ve told this story before.

Our first child was born 19 years ago on December 22nd. I wanted to name him Coltrane, my wife Jenn protested so we called him Cole.  Cole Thomas Robertson. Thomas comes from his grandfather, Jenn’s father.

We stayed at the hospital a couple days and came home Christmas Eve. I put him in his bouncy seat, placed him carefully under the tree, and took a picture.

To this day he is still the best Christmas present I’ve ever received.

Happy Holidays Everyone!

Carl

It was announced back in September that long time industry vet Carl DeMusz was set to retire this year. I didn’t get a chance to write anything back then but wanted to give him a shout out today. Let it be said that Carl was one of the good guys. I always appreciated how he never sugar-coated things and just was matter of fact about everything. He has contributed so much to the industry with his time on various conferences and advisory boards. Marilyn did a nice write up earlier this year.

I got a chance to see him at the COVE meeting in Chicago early this year. And hearing him speak reminded me of what I most like about Carl. His optimism. Which we all know we need more of, especially in these trying times.

Happy trails Carl and thank you!

Vendor Alley Sponsorships open for 2024

Vendor Alley Sponsorships are now open for 2024. I haven’t promoted that I’m selling sponsorships for 2024 yet but organically companies have reached out and I’ve already sold 3 months. These are all repeat customers.

To see what months are left please visit here.

Sponsorships on Vendor Alley are for a full month.  You get your logo on the site all month.  Plus I write a “thank you” post every week during that month (4 total).  You can just send me the copy you want to post, or I can take your copy and write it in my own voice.  Totally up to you.

Here’s an example

I have close to 900 industry people that are signed up to receive email alerts every time I post something.  So those email recipients will see your posts at least 4 times during that month.

Also, I’m doing a couple new things this year…

A site redesign. I’m going super minimal this time and it’s going to make your ad pop.

It will also include a super cool “dark mode“.

Also I’m including an interview on my Listing Bits podcast.  So that is something else you are can promote and I will also post it on my blog,  giving you effectively 5 posts during that month. Keep in mind I’m still going to do other Listing Bits podcasts along with these sponsored ones.

Here’s an example.

Total cost of sponsorship is $6,000.

I expect the remaining sponsorship slots to go fast. If you are interested reach out to me at gregrobertson@gmail.com and I will send you an invoice which will also serve as an insertion order.  First come first serve.

Thanks for your support.

New RESO Board Elections results announced

RESO Announces 2024 Board of Directors Election Winners

““The real estate industry is constantly changing and growing, and we need strong leaders to help navigate the wealth of technology at our disposal,” said Rebecca Jensen, President and CEO of Midwest Real Estate Data (MRED), who was re-elected as a director and chosen to return as 2024 Chair of the RESO board. “RESO’s membership elects an amazing group each year, and I am honored to be given the opportunity to continue to help create and enhance standards for an increasingly global housing market.”

RESO

I know I’m a little late on this but still wanted to recognize these individuals. Thanks everyone for supporting this industry.

The Notorious ROB’s six most interesting people in real estate and me.

2023: The Seven Most Interesting People in Real Estate

“The Notorious ROB Interesting List is none of those things, although there are obvious overlaps because I find influence and power to be interesting. It is simply a list of people I find interesting for a variety of reasons. They may or may not be influential, may or may not be powerful, and in fact, you may or may not have heard of them at all. But I find them interesting, and it’s my list. Sunny Hahn and special 2023 advisor Wild Turkey Rare Breed have assisted in this list.”

Rob Hahn, NotoriousRob Substack

I think Rob and Sunny had a bit more Wild Turkey than he is admitting to honor me with a place on this year’s list (#5).

As I said on Twitter, it feels like Eric Clapton told me I was a great guitar player. Thank you my friend.

So proud of this guy

My son Toby would really appreciate your support. They have some tasty popcorn choices available, click this link to support him and his Troop #319 => Toby Robertson Scout Fundraiser

What was missing from NAR messaging regarding the commission lawsuits?

Brian Boero from 1000watt wrote a great post about how “the real estate industry’s responses to the Halloween jury verdict to be almost universally weak.” As usual he makes a lot of great points. You may have heard similar arguments if you listened to Rob and I on our most recent Industry Relations podcast with Sam DeBord.

In Brian’s post he states,

“Good arguments balance evidence with proper framing — framing that is usually constructed to activate the emotions of their intended audience.

Good arguments use language, and words, that ignite feeling and imagery. “Cartel” – a word used over and over by plaintiffs’ attorneys – is a great example.”

I thought I might take a stab at this. I wrote the following as if I was writing for the National Association of REALTORS. Hope you enjoy, and thanks Brian for the inspiration.

Why is the Biden administration so focused on attacking solo female entrepreneurs?

Recently a jury comprising of 6 non-homeowners handed down an award in what is known as the Sitzer | Burnett class action suit. The award was $1.8 billion dollars in a suit suggesting REALTORS were involved in a “cartel”, facilitated by the multiple listing service (MLS), to keep real estate commissions artificially high.  We, the National Association of REALTORS, and 2 other real estate franchisors are appealing this ruling.

It was also recently discovered that the plaintiffs in the case had been is close communication with the DOJ before, during and after the trial ended.

The average REALTOR is a 59 year woman and is classified as an independent contractor.  Selling real estate is commission only sales job with no salary, and no benefits.  Why do these 59 year old women strike so much fear in the heart of the federal government?  Surely there are other pressing issues facing our country.

Buying a home isn’t the same as buying a stock.

In a recent hit piece the WSJ cited that since the advent of the internet prices have been slashed on  “stockbroker commissions”, but not real estate.  What may seem obvious, to everyone but the WSJ, buying a home is not like buying a stock, or a book, or a plane ticket.  3 factors come to mind. 

1. Buying and selling a home is typically the largest transaction anyone does in their life. 

2. Buying and selling a home is not a transaction done often, statistics show it might be once every 10 years after you become an adult. 

3. And last but not least is that buying or selling a home is an emotional experience. 

Due to these 3 core issues consumers have chosen time and time again (in fact in 2022, more consumers choose to use a REALTOR than ever before) to hire a trusted advisor.

The 1.5% vs. 6% Lie

Plaintiffs in the Sitzer | Burnett case and others have highlighted that in other countries consumers pay closer to 1.5% for real estate commissions, where in the United States the number is closer to 6%. The truth is consumers in the US have always had choices.  Discount brokerages offer real estate services for much lower than 6%.  In fact very recently Redfin did a nationwide campaign with big red billboards all over the country touting a 1% listing fee, which is less than the 1.5% fee touted by plaintiffs.

So the 1.5% vs 6% is a lie.  Consumers can always negotiate a commission and there are many brokerages and agents offering discounted services.  Don’t believe us, just Google, “flat fee real estate services” and search the over 29 million results.

Would consumers prefer a world where they would have no idea what the house across the street sold for?

Since the birth of the World Wide Web, and the launch of portals like Zillow, real estate listing data is now readily accessible everywhere, a sharp contrast to the rest of the world.  This is mostly due to the multiple listing service (MLS).  The plaintiffs falsely say that the structure and ownership of the MLS forces higher commission rates. This is simply not the truth.  The MLS is one of this country’s greatest inventions and an essential tool of every REALTOR.  The MLS brings together sellers and buyers. It’s reliable. It helps hundreds of thousand agents make a living and brings families together. It’s the operating system of the American Dream.  

The federal government wants to shut down the MLS, which would create a environment of less transparency and bring us back to companies gatekeeping real estate data which would make it more difficult to make offers on properties for sale and finding properties on the internet.

We at the National Association of REALTORS will fight for our members, the open real estate market, and will not let the federal government destroy the American Dream.

The National Association of REALTORS

Sponsored By Paragon Connect