Where Real Estate Gets Its Dirt

Scoop: Chris Carrillo named CEO of NTREIS

I’m hearing that Chris Carrillo has been named CEO of NTREIS. A formal announcement should be coming out soon.

Chris has served as CEO of Metro MLS for over 14 years and previously led Centralized Real Estate Information Services (CRIS) MLS in Akron, Ohio. NTREIS’s previous CEO, John Holley, retired earlier this year.

Headquartered in Dallas, TX, NTREIS has over 50,000 members and is the largest MLS in Texas.

UPDATE: Here’s the official press release from NTREIS.

FMLS chooses Lone Wolf in 5 year deal

Lone Wolf Technologies and FMLS forge strategic partnership to revolutionize transaction management for 60,000+ real estate professionals

“In a significant development for the real estate technology sector, Lone Wolf Technologies and First Multiple Listing Service (FMLS) have announced a groundbreaking five-year strategic partnership. This collaboration will bring Lone Wolf’s trusted TransactionDesk platform, including the industry-leading Authentisign eSignature solution, to FMLS’s more than 60,000 members. “

Absolutely huge deal for both parties. There’s been a bit of a logjam in deals like this in our space. I get to meet and work with a lot of great companies and talented people who love real estate technology and want to innovate.

I hope this is a sign that things are getting back to a place where we see more companies investing in the future so all this wonderful talent can be put to good use.

CoreLogic renames itself to Cotality

Meet Cotality™: CoreLogic Embraces a New Name and Bold Vision for the Future of the Property Industry

“The new name, Cotality, reflects the company’s deep commitment to collaboration and connectivity, both internally and externally, while honoring its CoreLogic roots. It also signifies its approach of totality, delivering comprehensive data and insights across the entire property ecosystem and beyond. Tying it all together is the company’s spirit of vitality – placing the idea that helping people thrive is at the center of every insight and workflow.”

Rebranding is hard.

Follow the MLS

Less than 30 mins away!

BeachesMLS partners with PropStream

PropStream Joins Forces with BeachesMLS to Streamline Lead Generation

Dionna Hall, CEO of BeachesMLS, stated: “At BeachesMLS, we are committed to providing our members with innovative solutions that enhance their business success. Partnering with PropStream allows us to offer a powerful lead generation tool that complements our existing resources, empowering agents to find more opportunities in today’s competitive market.”

Good to see Brian Tepfer continue to get traction with PropSteam. I think it’s a great way for MLS organizations to offer their members choice in generating more business. I got a demo from, Jessica Richardson, PropStream’s Head of Industry Relations, and was impressed with their platform.

See you on Tuesday

“One of the ways I believe people express their appreciation for humanity is to make something wonderful and put it out there.”

Steve Jobs

Dear Vendor Alley readers,

Dan Woolley and I have partnered with Cole Boyer to launch a new app called Tuesday. We think we have created something wonderful and we can’t wait for you to see it.

Tuesday is an agent-only app that transforms MLS data into a social feed, similar to Instagram, Twitter (X), or Facebook. With Tuesday, agents can:

  • Follow cities and zip codes
  • Follow their office
  • Follow other agents

So instead of searching the MLS, you can now follow the MLS. You can think of Tuesday as if your MLS system and Instagram had a baby.

The inspiration for Tuesday comes from the Tuesday morning broker meetings where agents gather to learn about new listings, price drops, discuss the market, and connect with colleagues (and their competition).  Our hope is that Tuesday will be the first app agents reach for in the morning.

Some of you have seen demos of Tuesday in its early stages or at MLS Reset. You also may remember that Tuesday won “Crowd Favorite” at the iOi Summit last year. Next week we are finally launching Tuesday.

Big shout and thanks to Tim Dain (the mad scientist himself) for his support and being Tuesday’s inaugural MLS customer. Cole will be doing an online presentation on Tuesday, March 25th at 9AM PT to launch Tuesday to Northstar MLS members.

Cole Boyer, Tuesday’s CEO, presenting at the MLS Reset conference

Here’s where you come in: While Tuesday will initially be available to Northstar MLS members only, we are eager to spread the word about our app throughout the industry. As a bootstrapped company, getting widespread exposure is challenging, and your influence would be invaluable. We would greatly appreciate if you could share this link so MLS executives, brokers, and agents can sign up and see Cole’s presentation about Tuesday on March 25th:

👉 https://www.ontuesday.com/live

We believe that a strong MLS is vital to organized real estate. With compensation going away we need to focus on cooperation more than ever. We need better ways to engage brokers and agents to help foster that cooperation. We need a new way to MLS.

I’ll be writing a little more about its origin story, and thinking behind it. Until then, see you on Tuesday!

gr

P.S. If you are an MLS executive who would like a private demo, reach out.

Listing chaos

CCP and Office Exclusives from the perspective of product execution

“If we head toward a more fragmented model where brokerages run their own exclusive listings, data quality has to be priority number one. The current MLS system, for all its quirks, has driven huge advances in data sharing and usability. Ditching that without a solid replacement could spell chaos—and consumers, who’ve gotten used to reliable info, would be the first to lose it.

It all sounds great on paper: We’re a large brokerage, we have tons of listings, and people will come to us because of our inventory. But in 2025, there’s a basic expectation for client user experience that sets a very high bar, and frustrated clients are the last thing you want!”

Andrea Badino, VP of product and design at Zenlist, has some great points here. In a world where listings are everywhere but the MLS, what happens? With a decision on CCP looming it’s important to consider all the consequences.

REcore [Sponsor]

My thanks to REcore (pronounced R-E-core) for sponsoring this month of Vendor Alley. The needs of MLSs and AORs in a shifting real estate industry change faster than some technologies can keep pace with. Every MLS and Association deserves personalized technology, REcore mission is to deliver it.

They recently when through a rebranding initiative which I thought was nicely thought out and well done. You can read about it here. I have to admit a little bias here since I am also on the board of REcore.

Find out more and read my review of their dashboard solution here.

My thanks again to REcore.

Special Live Edition of the Industry Relations podcast tomorrow at the Virtual MLS Summit (Feb 13th, 10:30AM PT)

Rob and I will be live tomorrow (February 13th) at the 2025 Virtual MLS Summit. Join us for some fun! They have a great line up scheduled! The event is free, sign up here => Virtual MLS Summit

Batman loves CCP

For those of you who don’t follow me on Twitter (X), here’s a series of memes I created inspired by Art Carter’s post on CCP and James Dwiggins debate with Mauricio Umansky at Inman Connect NYC. Just click on the image to make it bigger. Enjoy!

Sponsored By VESTAPlus