Where Real Estate Gets Its Dirt

Hive MLS grows

West Metro Board of REALTORS joins Hive MLS as its 20th Member

“West Metro joining Hive is a powerful example of what our cooperative model is all about,” said Daniel Jones, CEO of Hive MLS. “They share in our belief in the strength of community, where associations gain influence by working together, the value of collaboration across markets to support brokers and agents with better tools, and the importance of connectivity through modern systems and seamless data exchange. We look forward to West Metro helping to strengthen our Hive.”

Interesting model. One thing I’m looking forward to about MLS Reset is getting a chance to learning more from Daniel and others on their unique business models.

Aligned Showings [Sponsor]

Thanks to Aligned Showings for supporting Vendor Alley this month.

Aligned Showings is a modern showing and scheduling platform built to serve agents, teams, and MLSs directly. It handles appointment booking, confirmations, messaging, feedback, and notifications — all in a clean, intuitive interface. Aligned Showings is one of the most successful MLS led technology solutions in the industry.

They just wrapped up 2025 and the numbers caught my eye:

  • 2.3 million approved showings in 2025
  • 4.6 million approved showings to date
  • 792,000+ feedback responses collected
  • 24,888 average daily user sessions

Fun stat: Showings are scheduled on average 1 day, 3 hours, and 28 minutes in advance. (Their busiest day? April 4th. Slowest? Christmas. Sounds about right.)

They also shipped a ton of product this year — route planning for approved showings, calendar sync, bulk team management, rebooking, feedback tabs, activity reports, and more. It’s the kind of steady, practical improvement that doesn’t make headlines but makes the tool better every month.

If your MLS is exploring showing solutions, Aligned Showings is worth a look.

👉 alignedshowings.net

My thanks again to them for sponsoring Vendor Alley.

MetroList continues expansion

MetroList Expands Regional Footprint with Madera County Association of REALTORS®
-Joining Its MLS Platform

“With the addition of MAR, MetroList now serves 15 Central and Northern California counties and supports data-sharing across 29 relevant counties, creating expanded exposure and opportunity for real estate professionals and consumers alike. This strategic move reflects MAR’s commitment to equipping its members with forward-thinking tools, innovative technology, and comprehensive service and support in an increasingly value driven real estate landscape.”

Looks like MetroList is building some momentum. The consolidation continues…

See you on Tuesday!

My son was home for winter break from NYU Film School, so I put him to work.

I wrote a short script, we shot this video, and he handled the edit. I think it turned out great. Credit also to Tuesday founder Coleton Boyer, who nailed the “walk and talk,” which is harder than it looks.

Unlike traditional MLS apps, Tuesday is different by design. The goal is simple: be the first app real estate agents open in the morning.

Agents can quickly see what’s happening in the market, track activity in their farm, and share listings with clients. Instead of boring spreadsheets and endless email alerts, Tuesday turns your MLS into a clean, scrollable feed.

Agents can also follow other agents. Teammates, office mates, even rivals. That’s how cooperation actually happens.

Tuesday is the best way to unlock cooperation at your MLS.

Want to learn more?

Contact Coleton at cole@ontuesday.com

Chris Lambrou named Metro MLS CEO

Metro MLS Names Chris Lambrou as Chief Executive Officer

“Chris is a proven leader with a deep understanding of the industry and Metro MLS,” said Joe Horning, Metro MLS Chairman. “Over the past eight months, he has provided stability, strengthened relationships and positioned Metro MLS for long-term success. We are excited to have him leading our organization.”

I am honored to officially lead Metro MLS as CEO,” Lambrou said. “Over the past several months, I’ve seen firsthand the talent and dedication of our team. I look forward to building on our momentum, driving innovation and ensuring Metro MLS continues to provide exceptional value to our members and the real estate community”

Big congrats to Chris. Well deserved!

VestaPlus [Sponsor]

My thanks to VestaPlus™ for sponsoring Vendor Alley this month.

VestaPlus is a premier MLS technology provider dedicated to delivering innovative, intuitive solutions that empower real estate professionals and streamline MLS operations. Its comprehensive suite of products — including VestaPlus™ MLS, ShowingPlus™, SearchPlus™, MarketSnap™, and CheckMate™ 

Speaking of CheckMate, they have been on a roll lately. The system has been licensed by several major MLSs and REALTOR® associations, including MIAMI REALTORS®, BeachesMLS, Arizona Regional Multiple Listing Service (ARMLS®), Oregon Data Share, and the Central Panhandle Association of REALTORS® (CPAR). Read full press release here.

That’s pretty impressive and makes CheckMate one of the most successful MLS led technology solutions.

My thanks again to them for sponsoring Vendor Alley.

Looking for a new gig?

Digital Marketing Specialist – Northern Nevada Regional MLS

“NNRMLS is seeking a Digital Marketing Specialist to plan, build, and measure multichannel campaigns that promote our organization and support member success. A core focus of this role is managing and growing our social media presence: creating content, driving engagement, and monitoring performance across all platforms. You will also support web and email marketing efforts, partner with our Training and Support Teams, and use analytics to improve adoption, engagement, and overall member satisfaction.”

To find out about this job and more please visit the Giant Steps Job Board

How Brokers Can Win Without Going to War

I was asked to collaborate on some insights with Realtracs.

How Brokers Can Win Without Going to War

“Collaboration Isn’t Kumbaya

Collaboration doesn’t mean holding hands and singing around a lockbox. It means using shared data and tools to sharpen your own edge.“

CoStar sued for breach of contract. CRMLS data feeds to Homes.com to terminate November 1st.

REcore Solutions, LLC Files Lawsuit Against Homes.com and CoStar Group for Breach of Contract

“However, Homes.com failed to pay the full amount they agreed to. After more than a year of REcore’s efforts to negotiate a resolution, the company was left with no choice but to protect MLS data and the listing brokers who supplied it by filing a lawsuit against Homes.com and CoStar.

As part of this action, REcore will terminate the Homes.com and HomesPro data feeds containing CRMLS listing records as of November 1, 2025. REcore and CRMLS remain committed to ensuring that listing brokers retain access and control over their own MLS listing contributions. Any listing broker that wishes to have their CRMLS listing record sent to Homes.com may contact REcore to establish a Participant’s Data Return feed. The service provided will be at no cost and without restrictions on Homes.com monetization of that data.”

Issues like these are never simple. As a REcore board member and an industry watcher I hope this gets cleared up amicably and quickly.

ICE Paragon Connect [Sponsor]

Let’s talk security.

Not the “oops, forgot my password again” kind — the real stuff. The kind that keeps CTOs up at night and makes compliance teams reach for a second coffee.

PropTech’s booming. MLSs are modernizing. Agents are finally embracing mobile. But with every leap forward comes new ways for bad actors to try and sneak in.

The team over at ICE and Paragon Connect just published a solid read on:

  • The top 5 security threats hitting PropTech right now (yep, ransomware’s still in the mix)
  • What you can actually do about it (beyond panic and patch notes)
  • Why strong security isn’t just table stakes — it’s your next competitive advantage in a trust-driven market

If you’re building real estate tech and not thinking about security, you’re already playing catch-up.

Read the full post and get ahead of the curve

My thanks to ICE Paragon Connect for sponsoring this month’s Vendor Alley.

Sponsored By ICE